Showing posts with label blog. Show all posts
Showing posts with label blog. Show all posts

Friday, April 25, 2014

The Gift of Failure

“There is no such thing as failure — failure is just life trying to move us in another direction.”
Oprah Winfrey
Ride the Peace Train

One of my favorite blogs I follow religiously is a blog called "Brain Pickings" - a site I only discovered because a dear friend pointed me in that direction. The author, Maria Popova, is articulate, extremely well-read, refreshingly insightful and she always writes on art and literature with such a perfect sense of what is important in the work she's reviewing.  The author herself calls Brain Pickings a "weekly interestingness digest.
and she'd be right. I've yet to scroll through the Sunday edition without getting caught up in the valuable lessons she shares through the work, writing and art of others, not to mention her own remarkably astute commentary. 

A few weeks ago, I marked an article to read later and then, as often happens, forgot about it in the crush of springtime activities - Easter, family visits, my Mom's 90th birthday, etc. But once I had a brief moment to go back to the file, I discovered this marvelous gem amidst all the other great articles on the Blog. It's an article on a subject we've probably all encountered but often neglected to dig into - failure. We avoid the topic because it has negative connotations, particularly in a society where it's often "winner take all" and "dog eat dog." Even our television shows express clearly how we feel about this subject - "Failure is not an option." 

We reject it because it has negative associations for us - failing damages our self-esteem, destroys our dreams, labels us as less than worthy. Or does it? As this marvelous quote above from Oprah Winfrey suggests, there are a gazillion lessons in failure and as many treasures to be found in those lessons that we would not learn any other way. It IS why and how we change direction and find another way around what seem to be insurmountable obstacles. There really could be no true success without a willingness and a capacity to accept what failure has to teach us. 

Popova's blog on the Gift of Failure comes from the title of a book by Sarah Lewis - 
The Rise: Creativity, the Gift of Failure, and the Search for Mastery.  Lewis is the former curator of the Tate Modern Gallery and MoMA and a member of President Obama's Arts Policy Committee. In her book, she uses the example of Thomas Edison who tried endlessly to create a working lightbulb and said of his efforts, "I have not failed. I have just found 10,000 ways that won't work." I think there are so many valuable lessons that Popova and Lewis have explored that I'd like to turn you on to the blog site with this introduction: 

Creativity, the Gift of Failure, and the Crucial Difference Between Success and Mastery

You  won't  be  sorry  that  you  were  introduced  to  this  wonderful  online  source  of  profound ideas  and  insight guarantee.
Speaking of failure, however, I wonder if you noticed that there is no link beneath my own artwork above. That's because it's not posted on any of my sites yet - and it may not ever be. I've reworked this piece 100 times - starting with a simple photograph that was small and not terribly good to begin with. But I loved the composition of the piece and I was listening to Cat Stevens singing Peace Train one night and decided to try to do something with this. I consider this work a "failure" in the sense that I've not managed to achieve what I hoped with it - it doesn't "deliver" the feeling I wanted it to. But each reworking teaches me something new about digital art and painting and that's invaluable to me for the future. I may not ever finish this work to my satisfaction but what I've learned by failing to do it has stood me in very good stead in other works. 

Tuesday, April 8, 2014

What would make our blogging more successful?


Consider this a bit of honest self-talk. The message is for me and if it's helpful to you, I'll be thrilled. But mostly, I'm going through this exercise to share the kinds of things I've been thinking about and hope that at the end of the conversation, I might have an answer that will be of use to all of us. Ready?

Okay, so here's what's been on my mind...how do I build an audience for my blog that extends beyond a few artist friends (or even a lot of artist friends) and develops a mainstream following? I've been noticing that a lot of blogs that I follow are followed by the same people, that generally we all post our artwork with or without some related story or commentary, and that even those who have a gazillion supposed followers have few likes and fewer comments. Sharing my blog post on other social media sites - even once per site - does not get me more readers...it might get me a lot of likes on Facebook, quite a few 1+s on Google but it doesn't really get people to come in and read and leave a comment. Viewers are "liking" the art which is a nice thing to do - rather than getting much out of the blog itself. We're all trying to be so supportive of each other - sharing or reblogging - assuming more likes will move our blogs up higher in the search engines (and maybe it does but I'm not seeing a huge ROI -return on investment). Sometimes it can feel a bit as if the "music" is falling on deaf ears even when we're all trying so hard to be nice!

So I got to thinking about some fundamentals and some rules of the road. First - why am I blogging in the first place? Why are any of us? Probably most of us would say it's a marketing tool - one more way to get our artwork into the public eye. For some, that might be reason enough - if your artwork already has a significant following, your customers are going to appreciate seeing your "brand" in as many places as possible. But I'm guessing most of us are "wanna bes" - we're trying to develop a brand and a customer base and expand the market for our artwork. Blogging and posting to fellow artists probably isn't going to make that happen - as nice as it is to get positive feedback from friends who like what we write or create. And it occurs to me that while I might work my rear end off to write frequently and to present my artwork as part of a broader package, the truth is that my blog is just one more excuse to post images from my portfolios on other sites.

Truthfully, I don't want to flood my friends' social media feeds with post after post about my blog - or my art - and not have more to offer them than that. While I enjoy seeing my friends' artwork or being reminded - ONCE - that they've a new blog post to look at, I really don't like seeing the same reminder from someone show up a dozen times in a dozen different groups on Facebook and I'm sure no one wants to see mine more than once either. In fact, I mistakenly posted an image yesterday that I had posted about 4 days ago and someone rather pointedly (but sweetly) said, "It's nice to see this lovely piece again." I got the point.

There's got to be more reason than trying to "sell" my artwork to justify the work it takes to maintain a blog. And certainly, there have to be more good reasons for anyone to read the blog than just to look at one more post of my artwork. What are those reasons - and would any of those be a clue about how to grow an audience for what I write? Unless the content I provide is both interesting and useful to you, reading this blog is just one more way to support a fellow artist - and take up valuable time doing so and getting little in return. I've honestly tried to keep the content relevant and meaningful, to share some insights on the meaning and purpose in life, on how to remain hopeful in the face of difficulty, and on what virtues or values we might express in our art to add value to it. But in the end, it's all still tied to my art work.

What could I offer in my blog that would make it worth your while to actually read it? I can share insights I've gained from others - people far more successful than I am. Or I can share non-art related ideas and opinions. I can share the love - by sharing the work of others or the ideas of others that is certainly more valuable than mine. I can make my blog more of a conversation and less of a sales pitch. But what else? Why don't you tell me what it is that keeps you reading other blogs, leaving comments or spreading the word about that blog? (Besides the fact that you are all such lovely people and so supportive!!) What would you like to see here that would interest you, inspire you and be of value to you in your own life or art career? This is one case where comments are certainly more welcome than a like - no matter how precious those are!! So I'm inviting you to express an honest opinion and assure you that I will value each voice!

Thanks in advance,
Lianne