Birds - to brighten a winter's day

Birds are an indicator of the environment. 

If the birds are in trouble, we know we'll soon be in trouble.

Roger Tory Peterson

Cheery Red Cardinal

 http://www.trilliumgallery.com/lianne-schneider-art.html

http://lianne-schneider.artistwebsites.com/featured/cheery-red-cardinal-lianne-schneider.html

There aren't many things that can cheer a short, cold, often gray winter day as wonderfully as seeing colorful birds at the feeder outside the window. We're lucky here - we have about 4 pair of cardinals (though one did die the other day I'm sorry to say), blue jays, dozens of goldfinches - which are actually fairly green in winter, ordinary house finches with their red heads, an occasional purple martin, little red wrens, woodpeckers, nuthatches, pretty little titmice, the duller sparrows and chickadees galore. Some of these darling visitors add song to the day as well - cardinals have a particularly sweet and appealing song. 

There are a few myths about birds that winter over - and Birds and Blooms has done a nice job of putting those to rest. The first myth and probably a great concern for many of us this particularly cold winter is that birds will freeze to death if temperatures drop far below zero as they have here many times this year. The fact is, according to the website, birds are very well equipped to "survive the coldest temperatures. They store fat during the short days of winter to keep themselves warm during the long nights. During those freezing nights, they fluff their feathers to trap heat and slow their metabolism to conserve energy. They also look for good places to roost, whether it’s a birdhouse, natural tree cavity, grass thicket, evergreen or shrub."  If you'd be interested in dispelling several other myths about winter birds, you can read the rest here:  http://www.birdsandblooms.com/birding/birding-basics/winter-birds-myths-facts/

Unfortunately, according to the U.S. Fish and Wildlife Service, "birds across the United States are facing more – and more severe – threats to their survival today than ever before." One of the loveliest is a songbird whose habitat is only in northern Michigan - the Kirkland Warbler. There had been hope to take it off the list but it's still on it right now. Fortunately, here in Western New York, none of our winter songbirds are endangered though in really cold winters like this one, they seem to be less numerous. It's important to keep various kinds of bird feeders - nyjer seed, black oil sunflower, mixed seed, cracked corn and even peanuts - filled daily. Winter birds store food internally to create heat. So if you notice a run on your feeders on any given day - except the temperatures to dive!! Let's look out for our feathered friends who bring us so much enjoyment all year round. 

 

Is your art stressing people out?

 Stress is related to the environment you live in. As an artist, the ideal is 

to live in calm, peaceful and intriguing surroundings where earth meets atmosphere.

Lida Van Bers

 Dreamer Dream No More

http://fineartamerica.com/featured/dreamer-dream-no-more-lianne-schneider.html

I know my title today seems like an absurd question, particularly if you pursue some aspect of the creative arts specifically as a mechanism to be an outlet for yourself, to be cathartic or therapeutic for you or in some way to relax after a stressful day or week. But it's possible that what works in a positive way for you is actually inducing stress in your viewers!! Oh no!!!!!!!!!!!!!! How could that be and what does that mean in terms of marketing?

Well first - let's look at color -

 

A new study published in Science magazine revealed that while the color red can help you be more accurate in your work, the color blue spurs creativity. For most people, red signals caution, danger or mistakes while blue suggests relaxation, peace and freedom. Blue is more conducive to imaginative problem solving while red stimulates attention to detail, recall and being "right." Sounds as if red is more stress inducing than blue - at least initially. 

"People are not aware of this effect at all," says researcher Juliet Zhu of the University of British Columbia, who studies how environmental cues affect behavior. It's entirely a subconscious response. The subconscious effect of color is a hot area of psychology research, in part because marketers try to use color to hook people onto whatever they are trying to sell.

What about straight lines versus curves? Our brains are actually hardwired to prefer curves - even in architecture! Time and again, when asked, people prefer rooms and buildings and objects that are curved rather than linear - watches with round faces over square ones, for example. We like rooms to have more curves than stark lines, even if we have to accomplish that by floor design, furniture style. etc. There's a fabulous article on architectural design and emotion here.

So what does all this have to do with whether the art we're creating is causing negative emotions or stress in our viewers and whether it's more or less marketable because of the choices we make? Even putting your images on a blue background can make a difference apparently according to researchers studying the effects of color on advertising. But, there's one more factor to consider...countless studies show that images of nature or that give the impression of nature in terms of color, curve and subject matter actually reduce stress and leave people feeling more positive. Here's a little test to see how your brain responds to certain images. Consider that your own response is likely to be the same as the majority of people who view your art...we may make fun of "pretty pictures" but apparently they sell for a very good reason - people feel good looking at them! Abstracts too that people can associate with natural curves and favorite colors are usually more popular than stark geometrics in colors associated with danger or darkness. At least, that's what the research suggests...I understand about the curves and nature but I'm not certain I agree about color. I think a good deal depends on hue and brightness and where on the spectrum your color palette fits best. I'm going to keep a close eye on what is selling over the next few days and see if they're right.